Blog Posts
Why newsrooms drown in data (and the analytics architecture that fixes it)
Newsroom data is scattered across GA4, the CMS and the CRM, and none of them answer the questions editors actually ask. A look at the pain points and the architecture that fixes them, built as a working demo with a full year of GA4 export data.
Sep 14, 2026
Data Architecture
Analytics Engineering
Newsroom Analytics
GA4
dbt
Semantic Layer
How to run a self serve analytics platform efficiently
How to run a self-serve analytics platform efficiently: adoption, governance, enablement — and the mistakes that quietly kill self-serve BI projects.
Jun 18, 2024
Self Serve Analytics
Data Quality
Data Trainings
Semantic layer for BI: what are the benefits for the business?
Benefits of a semantic layer: less report maintenance, consistent metrics everywhere, faster analysts, and self-serve BI that scales. With real examples.
Apr 17, 2024
Data Engineering
Semantic Layer
Self Serve Analytics
Data Analytics
Projects