Your data is siloed. Editorial, product, and commercial teams all need answers — but they all come to you. You're building pipelines, fixing models, and answering the same questions on repeat. I help media publishers build self-serve analytics so editors, marketers, and product teams get answers without waiting on data.
If any of these sound familiar, keep reading.
Your newsroom needs to know how a story is performing. Your commercial team needs audience segments for ad sales. Your product team needs retention cohorts. Every request lands on your desk, and you're stretched thin building one-off queries instead of building infrastructure.
dbt models are duplicated and undocumented. Web analytics say one thing, app analytics say another, subscription data lives in a different system entirely. Every meeting starts with "which number is right?" and ends without an answer.
A reader visits on mobile, reads three articles, comes back on desktop, subscribes, churns, and resubscribes. You know this journey exists — but your data doesn't connect it. Identity resolution across web, app, and subscription systems is the thing nobody built, and without it, retention and engagement insights are impossible.
Three steps. Specific deliverables. No retainer theater.
I assess your data stack, models, pipelines, and analytics workflows. You get a clear picture of what's working, what's broken, and what's blocking your teams from self-serving. Then you get specific recommendations, not a generic report.
I design your data enablement roadmap: the right models, the right semantic layer, the right self-serve patterns for editorial, commercial, and product use cases. You get a prioritized plan that tells you exactly what to build so data flows to the people who need it.
I implement with your team: production dbt models, identity resolution connecting web to app to subscription, customer 360 and user journey data marts, cohort creation synced to your CRM. Your team learns by doing — not from a doc, from working alongside me.
Not theory. Actual systems in production.
Book a free 30-minute call. We'll map out your biggest data bottleneck and what it'll take to fix it.
Book a call →